Ecommerce design, development and growth
We find what quietly costs your store sales, fix it, and keep improving the store month after month.
Shopify · WooCommerce · Webflow · Framer
FreeNo commitmentYou keep the notes
You'll talk to Anthony, founder of Craftive.
Live stores we have designed, built or rebuilt · See the work
Stores we have designed, built or rebuilt
Sound familiar
None of these break the store. Each one quietly costs orders, and most owners stop seeing them after the first month.
Press a number
Most visits arrive on a phone, and the phone is where the store is hardest to use.
Designed for a thumb first, with the buy button always in reach.
A new visitor cannot tell what you sell, or why yours, in the first three seconds.
What it is, who it is for and the price, before any scrolling.
Fit, material, delivery and returns sit in tabs below the fold.
The questions that stop a purchase, answered next to the button.
Popups and a stock theme make the store look cheaper than the product.
A store that looks as considered as the product, so the price feels right.
Pages wait on a stack of app scripts before anything appears.
Every app checked for what it slows down, and the ones not worth it removed.
Launching a sale page means waiting on a developer.
Sections your team rearranges and publishes without us.
Selected work
Open any of them and judge for yourself.
Merch, court bookings and food orders in one place.
A pickleball and entertainment venue in Charlotte had several ways for guests to spend money and no single site for them. We built the Shopify store, a custom booking platform where court and simulator prices change by hour and day, and connected Toast for food orders. Staff run it from one admin, and a slot cannot be booked twice.
A health brand that needed its own way to take payment.
ASPN sells clinical-grade health programs, which need their own payment setup. We built the storefront around a specialist payment processor, put identity checks inside the purchase flow, and gave each of the nine programs its own path to checkout.
Occasion dresses, sold in several languages.
Milla sells gowns for weddings and events to buyers in several countries. We built the Shopify store with multilingual support and a wishlist, and product pages that give the photography room.
A 217-page brand site the marketing team runs on its own.
NEFT wanted a site its own team could update without a developer. We built it in Framer with a CMS behind 183 recipe and story pages, an age gate on entry, and a hand-off to the brand's Shopify storefront for purchases.
Who you will work with
I answer the first message, run the call and stay on your project from the plan to the monthly reports. No account manager in between.
I've been building for the web since 2016, first as a freelancer. In 2022 I put together the team behind Craftive. Seven of those years have been Shopify and ecommerce.
What we do
Judge us on one piece of work before committing to anything monthly.
A 15-minute call, then written notes on what is costing you orders and what to fix first. Yours whatever you decide.
Free How the review worksWe go through your numbers, recordings and support questions, and agree one list with you.
We ship the changes on the list, each one checked before it goes live.
We measure last month's changes over a full month of data, so you see what moved and what did not.
One short report: what shipped, what moved, what is next.
Each month: one agreed list, changes shipped, and a short report on what moved.
Each month: one agreed list, changes shipped, and a short report on what moved.
Conversion and SEO: three months to start. Care and automation: month to month.
We find where shoppers drop off, fix one thing at a time and measure whether it worked.
from $600 a month More about Conversion and analyticsSearch visibility, and a catalogue that ChatGPT and Perplexity can read and cite. Reported monthly.
from $400 a month More about SEO and AI visibilityOrders, stock, customer updates and reports that run without anyone copying data by hand.
setup from $400, then $200 a month More about AutomationNew pages, apps, fixes and seasonal campaigns, handled by the people who already know your store.
from $350 a month More about Store care and developmentStore already in good shape? Start with monthly work.
Every project is priced individually. These are starting points.
Before launch
48 core checks run on every build. More are added for a move between platforms, connected systems, tracking and a full redesign, and your scope says which ones apply. You see the list before we start. At launch you get it back with every check marked done, not needed, or left to you. The checks that run after launch are marked at day 30.
48 of 48 core checks covered
Group 1 of 6 · 10 checks
Prices, discounts and payments
A real card order is placed and refunded on the live store through each payment provider, and both appear in its report.
Group 2 of 6 · 6 checks
Phones, browsers and speed
The buy path, from home page to order confirmation, is run on a real iPhone and a real Android phone.
Group 3 of 6 · 8 checks
Search, the old addresses and the pages themselves
Every other form of the store's address (http, www, platform or staging) redirects to the main one or is switched off.
Group 4 of 6 · 6 checks
Email and what happens after an order
A test order is followed as a customer would, from confirmation email to tracking to the returns route, and each step works.
Group 5 of 6 · 7 checks
Launch day
The live store opens securely (HTTPS) on the main address, the www address and a product page, with no browser warning.
Group 6 of 6 · 11 checks
Ownership, handover and the first 30 days
The store's owner account, domain, subscriptions and billing card are in your name, and we hold only a login you can remove.
6 groups · 48 checks
The core list
Six groups of checks run on every build. Each part of the shop stands for one of them.
6 of 6 groups · 48 checks
Ready to launch
All six groups are covered. This build is ready to launch.
Fit
Not a fit? Tell us anyway. If we know someone better suited, we will point you to them.
FAQ
A quick-fix sprint starts at $700. Redesigns and new stores start at $1,500, and larger builds with more systems to connect run from $5,000. Store care starts at $350 a month. You get written notes after the review, and a fixed price if you want us to do the work.
You share your screen and walk us through the store and where it hurts. Nothing to prepare. If you have analytics access, have it open. After the call you get written notes.
No. Start with one piece of work and decide later. Conversion and SEO work: three months to start, then month to month with 30 days' notice. Store care and automation run month to month.
Redirects, URL structure and markup are planned before the switch, not repaired after it. That planning is the part most migrations skip, and it is why traffic drops when they do.
Anthony and a small team. You talk directly to Anthony, with no account manager in between.
Find out where your store loses orders.
You walk us through the store and where it hurts. No deck, no pitch.
We go through the store and write down what we would change and why.
You get written notes, and a fixed price if you want us to do the work. The notes are yours either way.
